No Time for Marketing
You are juggling everything else and cannot find hours to plan or create content.
Built for nursery owners
Your nursery content,sorted.
AI-personalised parent communications, social media and blogs — delivered every month, ready to use in minutes.
Used by nursery owners across England
SprigContent library
Content ready
24
This month
96%
Newsletter — October
Open day announcement
Blog: settling in tips
Generate content
Does this sound like you?
Running a nursery is demanding. Marketing should not make it harder.
Stuck for Ideas
You sit down to write something and your mind goes blank. So nothing goes out.
Looks a Bit Inconsistent
Your content goes out in bursts when you have time. You know it could look more professional.
Want More Enquiries
You would love more families getting in touch but thinking about how to attract them feels impossible.
Why nursery owners love Sprig
Take marketing off your to-do list
We have done the hard work so you can spend more time with your team and the children.
Share with confidence every time
Know that every post, email, and letter looks professional and sounds exactly like you.
Turn interest into enrolments
The right content at the right time brings families to your door.
Discover what is inside Sprig
Evergreen is ready any day. Monthly arrives in each new pack.
Evergreen
Content Library
Letters, emails, job ads and explainers, ready whenever you need them.
EvergreenMonthly
Social captions
Posts you can use any day from the library, plus sixteen new captions in each month's pack.
Monthly
Parent newsletter
A family newsletter you personalise, plus a prospective family email in the pack.
EvergreenMonthly
Blogs and press
Website articles and press pieces in the library, with fresh ones in each month's pack.
Monthly
Sector briefing
A plain-English briefing on early years news, so you know what families may ask.
Always on
AI personalisation
Sprig rewrites from your notes for your nursery. You review before anything is sent.
You do not need to be a marketer
How Sprig works
Four steps. No Canva. No “content strategy.” Just the facts, a draft, and a check.
Join and add your nursery
Name, town, and how you talk to families. Three minutes. No marketing plan needed.
Pick something to write
A letter from the library when something comes up, or this month's pack for social, blogs, and the family newsletter.
Jot the facts
Bullets, shorthand, typos — all fine. You are not writing the letter. You are telling Sprig what is true.
Check, then send
Sprig writes it. You read it, ask for a change if you want, then copy it or save it.
What nursery owners say
“Placeholder quote about how much time Sprig saves each month and how easy it is to keep parents in the loop.”
“Placeholder quote about feeling confident that everything going out looks professional and sounds like us.”
“Placeholder quote about no longer staring at a blank page when it is time to write the monthly newsletter.”
Simple, transparent pricing
No contracts. No hidden fees. Cancel any time.
Only 20 spots
Founding Member
£35per month
Locked in forever — your price never increases.
- Content library of ready-made letters
- New monthly content pack every month
- 16 social media captions per month
- 4 blog templates per month
- Newsletter template
- Press release template
- Prospective family email
- Monthly sector briefing
- AI personalisation
- Personal content library
- Cancel any time
Standard
£49per month
- Content library of ready-made letters
- New monthly content pack every month
- 16 social media captions per month
- 4 blog templates per month
- Newsletter template
- Press release template
- Prospective family email
- Monthly sector briefing
- AI personalisation
- Personal content library
- Cancel any time
Frequently asked questions
Straight answers about membership, content, and how Sprig works.
What is Sprig?
Sprig is a monthly content membership for nursery owners and managers across England. You get a library of ready-made letters, a fresh monthly pack of social captions, blogs and a family newsletter, plus a sector briefing — all personalised to your nursery in minutes.
Who is Sprig for?
Sprig is built for nursery owners and managers who want professional parent communications without spending evenings writing from scratch. If you run an early years setting in England, Sprig is for you.
What is a founding member?
Founding members join at £35 per month with that price locked in for as long as they stay subscribed. There are only 20 founding member spots available. After those are taken, new members join at the standard £49 per month rate.
What is included in my membership?
Your membership includes a content library of ready-made letters, a new monthly pack with sixteen social captions, four blogs and a family newsletter, a monthly sector briefing, AI personalisation, and your own saved content library.
How does AI personalisation work?
You pick a letter from the library or a piece from this month's pack, jot the facts — bullets and typos are fine — and Sprig writes a draft in your nursery's voice. You can ask Sprig to edit it, or tweak it yourself, before you copy or save it. Mandatory wording in sensitive templates stays protected.
Can I cancel any time?
Yes. There are no long contracts. You can cancel your membership whenever you like from your account area.
Is my nursery data secure?
Yes. Your account and saved content are stored securely. We only use your nursery details to personalise content for your setting. Read our Privacy Policy for full details.
Not ready yet? Stay in the loop
Get free nursery content tips and be first to know when founding member spots are running out.
Let us sort your nursery content
Join Sprig and spend less time staring at a blank page.